The Top Mistakes Made In Google Adwords Advertising

At the start of my Google Adwords training course in Singapore, I always tell my students to think of a great offer first before buying traffic to their websites. Many advertisers made the mistake of just buying traffic from Google but did not have a great offer, so they are basically throwing money into the toilet bowl.

A great offer is your company’s unique selling proposition. In the marketing industry, we called it “USP”. Put simply, your offer must be something that is different from your competitors and at the same time is what your customers wants or need. Once you have established your USP, you need to put into your Google Ads so as to attract tons of clicks.

The next mistake is that advertisers bid for keywords that are not directly related with their Google Ads. For example, one of my students who is a property agent, bid for “nature reserve” and his ad headline shows “the name of a condo project”. His explanation is that the nature reserve is near to the condo, so If a person types in “nature reserve”, and a Google Ad shows “condo project in the headline”, this person might be interested in finding our about the condo.

For those who doesn’t know about the secret of Google Adwords, it is actually a direct response machine. This means that whatever you type into the Google search query, you expect the same words to throw back at you, then you know that is the correct and relevant Google result for you and you will click it.

After checking my student’s adwords account, it confirms that I’m 100% spot on. Nobody clicks on his Google ad for the “nature reserve” keyword even after 100 impressions, this lead to a peanalty and causes the quality score to crash to “3″ and CPC (cost per click) shoot up to $1.50!

If you are not getting the results you want with Google Adwords advertising, you can contact me for a free review of your account.

How To Sell A $10 Mouse For $100

I was reading the Singapore Business Times today and saw an article on Razer Inc, manufacturer of gaming equipments which have raving fans supporting it’s products. One thing that caught my attention is how Razer managed to sell a $10 mouse for $100. It turns out that the CEO himself is actually a die hard gamer and knows the pains of what a gamer goes through.

Every serious gamer will do anything to get that little unfair advantage in knocking out their competitors and win the game, tournaments or whatever. And yes, they are willing to spend thousands of dollars to have a better experience in the gameplay.

So Razer innovate themselves by building the best gaming mouse in the market and sell to these fanatic gamers. So what has this got to do with marketing?

In order to sell a product or service at a premium price, you got to throughly understands what is your target audience deepest pain, needs and wants. Only then will you be able to build a product that is tailor made for them.

Always get your customer to test your protoype before fully launching it to the market because you don’t want to sell something that nobody want.

Let me know of what you think of this blog post in the comments below.

WordPress For Beginners – Step By Step Video Guide

In this video, I show you how to install the wordpress website from scratch in just 15 mins. You will see how you can by pass the downloading of wordpress software, how you can create a contact page with form without writing a single line of code. Enjoy the video.

I’ve been using hostgator for web hosting for years and it has been very reliable. But the most important part is how easy it is to install the wordpress software in  a matter of clicks. After wordpress is installed onto the web server, you can proceed to login with the generated password.

  • The first thing you should do when you login to your new wordpress website is to change your password into something that you can remember since the one generated by wordpress is so difficult to remember, for the sake of security.
  • You then proceed to the settings tab and modify the different options, especially the permalinks settings as it will affect your SEO rankings in future.
  • Install the 5 main core plugins, for Google to come and index your website. They are contact form 7, Google privacy policy, Google XML sitemap (activate last), platinum SEO pack and pretty link lite.
  • Setup the pages Contact, Privacy Policy, Blog and Home.
  • Setup menus and add all the revelant pages.
  • Go to Settings -> Reading; and change Front page and Posts page settings.
  • Activate the Google XML sitemap plugin and generate the sitemap
  • Go to widgets and remove the ones you don’t like.

 

The video below is the 2nd part of the video series: WordPress For Beginners

Do leave me a comment if you find this video useful.

Angel’s Gate Singapore Elevator Pitch – 100% ROI In 1 Year

The new business reality TV program – Angel’s Gate Singapore will be first aired on Channel NewsAsia 6th Feb 2012 8pm. The entire season 1 consists of 8 episodes featuring 24 Asian entrepreneurs each trying to pitch their business ideas to 4 successful investors.

While you may have enjoyed The Apprentice or Dragon’s Den, what makes it special for Angel’s Gate is the unique twist added to the program. Each entrepreneur have only 30 seconds to pitch their ideas to 1 investor in a lift. If the investor is interested in the idea, he will invite the entrepreneur to meet the other investors to explain his business plans further.

Now you can say that the 30 seconds is the “golden ticket” to have a chance to secure funding to fulfill the entrepreneur’s dream, so they must craft their message to be as attractive to the investor as possible. I believe this is the part where you need to apply some marketing headlines so as to get the investor’s attention. This is not difficult and it’s just like reading newspaper or magazine headlines – the one that catches your attention and makes you want to read the rest of the article will be the winner.

I have created my own version of the Angel’s Gate Elevator Pitch in this video:

My 30 Seconds Elevator Pitch:

“Are you tired of getting 10% returns from your traditional investments?
What if I can show you how Domain Investing can help you generate 100% ROI In 1 Year?”

Does my pitch catches your attention? If you are skeptical about my claims, I can understand because this is almost like a scam! But over the years, I have perfected my skills to achieve this ROI through a simple formula. You can take a look at my track record at

http://buy-expired-domains.com/expired-domains-success-stories

If you wish to make some money for yourself through domain investing, you can also sign up for my FREE Video Training Course at

http://buy-expired-domains.com/

Do post comments or questions below if you have any.

 

How To Buy A Profitable Website – Turn $1,800 Into $173,000!

In this post, I’m going to show you simple steps how to buy a profitable website. One of the famous quote from Warren Buffett is “Don’t buy cheap, buy undervalued business!” I will be using this concept throughout this article. In reality, there are multi-millionaires created just by buying undervalued businesses, real estate properties (think of  Robert kiyosaki) and now, I borrow these successful concepts and apply them to websites.

One of the major benefits of buying undervalued and profitable websites are that they are much cheaper as compared to brick and mortar business or real estte properties which may require huge cash upfront and bank loans. I love to take bank loans but you have to learn how to manage it otherwise the interest alone might kill you!

Before we even dived into why you should buy a profitable website, let me share a true story of how an entrepreneur able to turn $1,800 into $173,000 in just 3 years and that’s about 95 times return of profit or 9,500% ROI in only 36 months! What happen here is that Dave Hermansen spotted a website called bird-cage.com and discovered that it is under monetized because it does not help it’s audience at all, and therefore classified it as an undervalued web property.

He immediately approach the website owner and able to buy the website for $1,800. In the next 36 months, Hermansen developed into a much better and user friendly eCommerce website that help people to choose the best bird cage based on their passion and requirements, and because this website is generating a monthly income with a sound business model, it is able to fetch a price of $173k. Read the full story here.

One main reason why this website is able to attract tons of sales in such a short period of time on is because the domain name is called “bird-cage”, which is highly brandable and also happen to be a search term people type into Google to buy bird cages. Needless to say, Google ranked the website “bird-cage.com” on first page of it’s results for many of the “bird cage” related keyword phrases, by just getting some quality backlinks.

While you may not be able to achieve Hermansen’s success immediately, you can model his strategy by buying undervalued websites which are ugly and under monetized but are already ranked on Google search engine results. My favorite way of doing this is to just find some expired domains from Godaddy auctions and then select those which are already getting traffic and check for the domain value via semrush.com, which will tell you what keyword phrases this expired domain name is already ranking for and most importantly, what is the cost per click (CPC) of the keyword phrase.

This is by far the easiest and accurate way of finding gems in expired domain (undervalued web properties), and once you have chosen a valuable domain, simply buy it through the auctions and then go to www.archive.org, type in your newly purchased domain and copy all the old content to build a new website based on the domain. I have done this several times and has found many gems this way. Do share your experiences below if this has worked for you.