At the start of my Google Adwords training course in Singapore, I always tell my students to think of a great offer first before buying traffic to their websites. Many advertisers made the mistake of just buying traffic from Google but did not have a great offer, so they are basically throwing money into the toilet bowl.
A great offer is your company’s unique selling proposition. In the marketing industry, we called it “USP”. Put simply, your offer must be something that is different from your competitors and at the same time is what your customers wants or need. Once you have established your USP, you need to put into your Google Ads so as to attract tons of clicks.
The next mistake is that advertisers bid for keywords that are not directly related with their Google Ads. For example, one of my students who is a property agent, bid for “nature reserve” and his ad headline shows “the name of a condo project”. His explanation is that the nature reserve is near to the condo, so If a person types in “nature reserve”, and a Google Ad shows “condo project in the headline”, this person might be interested in finding our about the condo.
For those who doesn’t know about the secret of Google Adwords, it is actually a direct response machine. This means that whatever you type into the Google search query, you expect the same words to throw back at you, then you know that is the correct and relevant Google result for you and you will click it.
After checking my student’s adwords account, it confirms that I’m 100% spot on. Nobody clicks on his Google ad for the “nature reserve” keyword even after 100 impressions, this lead to a peanalty and causes the quality score to crash to “3” and CPC (cost per click) shoot up to $1.50!
If you are not getting the results you want with Google Adwords advertising, you can contact me for a free review of your account.
I was reading the Singapore Business Times today and saw an article on Razer Inc, manufacturer of gaming equipments which have raving fans supporting it’s products. One thing that caught my attention is how Razer managed to sell a $10 mouse for $100. It turns out that the CEO himself is actually a die hard gamer and knows the pains of what a gamer goes through.
Every serious gamer will do anything to get that little unfair advantage in knocking out their competitors and win the game, tournaments or whatever. And yes, they are willing to spend thousands of dollars to have a better experience in the gameplay.
So Razer innovate themselves by building the best gaming mouse in the market and sell to these fanatic gamers. So what has this got to do with marketing?
In order to sell a product or service at a premium price, you got to throughly understands what is your target audience deepest pain, needs and wants. Only then will you be able to build a product that is tailor made for them.
Always get your customer to test your protoype before fully launching it to the market because you don’t want to sell something that nobody want.
Let me know of what you think of this blog post in the comments below.
WordPress For Beginners – Step By Step Video Guide
In this video, I show you how to install the wordpress website from scratch in just 15 mins. You will see how you can by pass the downloading of wordpress software, how you can create a contact page with form without writing a single line of code. Enjoy the video.
I’ve been using hostgator for web hosting for years and it has been very reliable. But the most important part is how easy it is to install the wordpress software in a matter of clicks. After wordpress is installed onto the web server, you can proceed to login with the generated password.
The first thing you should do when you login to your new wordpress website is to change your password into something that you can remember since the one generated by wordpress is so difficult to remember, for the sake of security.
You then proceed to the settings tab and modify the different options, especially the permalinks settings as it will affect your SEO rankings in future.
Setup menus and add all the revelant pages.
Go to Settings -> Reading; and change Front page and Posts page settings.
Activate the Google XML sitemap plugin and generate the sitemap
Go to widgets and remove the ones you don’t like.
The video below is the 2nd part of the video series: WordPress For Beginners
Do leave me a comment if you find this video useful.